Short Bio-data:
Jesús García-Madariaga is a Full Professor in Marketing at the Faculty of Economics and Business Sciences of Complutense University in Madrid (Spain). He is chair of the Markco2 research group, former Editor in Chief of International Journal of Internet Marketing and Advertising (Inderscience) and visiting scholar at different international universities in extended stays (California Polytechnic State University) and temporary. His research interests encompass Digital Marketing, Neuromarketing, Customer Value Management, Tourism, and CSR. His research has been published in refereed international journals, including Journal of Consumer Behavior, Decision Support Systems, Technological and Economic Development of Economy, Journal of Hospitality and Tourism Management, Journal of Retailing and Consumer services, Physiology & Behavior and Journal of Business Ethics among others.
Prof. Dr. Kazumi Nakamatsu,