Committee Chairs
General Chair
Jesús García de Madariaga,
Facultad de Ciencias Económicas y Empresariales
Universidad Complutense de Madrid
Campus de Somosaguas.
Short Bio-data:
Jesús García-Madariaga is a Full Professor in Marketing at the Faculty of Economics and Business Sciences of Complutense University in Madrid (Spain). He is chair of the Markco2 research group, former Editor in Chief of International Journal of Internet Marketing and Advertising (Inderscience) and visiting scholar at different international universities in extended stays (California Polytechnic State University) and temporary. His research interests encompass Digital Marketing, Neuromarketing, Customer Value Management, Tourism, and CSR. His research has been published in refereed international journals, including Journal of Consumer Behavior, Decision Support Systems, Technological and Economic Development of Economy, Journal of Hospitality and Tourism Management, Journal of Retailing and Consumer services, Physiology & Behavior and Journal of Business Ethics among others.
General Co-Chair
Prof. (Dr.) Srikanta Patnaik,
Chairman, I.I.M.T., Bhubaneswar, Odisha, India
Short Bio-data:
Prof. Srikanta Patnaik is Chairman of I.I.M.T., Bhubaneswar, India. He has received his Ph. D. (Engineering) on Computational Intelligence from Jadavpur University, India in 1999. He has supervised more than 30 Ph. D. Theses and 100 Master theses in the area of Computational Intelligence, Machine Learning, Soft Computing Applications and Re-Engineering. Dr. Patnaik has published around 100 research papers in international journals and conference proceedings. He is author of 2 text books and 55 edited volumes and few invited book chapters, published by leading international publisher like IEEE, Elsevier, Springer-Verlag, Kluwer Academic, etc. Dr. SrikantaPatnaik is the Editors-in-Chief of International Journal of Information and Communication Technology and International Journal of Computational Vision and Robotics published from Inderscience Publishing House, England and, Editor of Journal of Information and Communication Convegence Engineering and Associate Editor of Journal of Intelligent and Fuzzy Systems (JIFS), which are all Scopus Index journals. He is also Editors-in-Chief of Book Series on “Modeling and Optimization in Science and Technology” published from Springer, Germany and Advances in Computer and Electrical Engineering (ACEE) and Advances in Medical Technologies and Clinical Practice (AMTCP), published by IGI Global, USA. He is a member of Institute of Electrical and Electronics Engineering (IEEE) and Association for Computing Machinery (ACM). He is also Fellow of IETE, Life Member of ISTE, and CSI. Dr. Patnaik has visited more than 20 countries across the globe and visiting professors to some of the universities.
Program Chair
Prof. Manit Mishra,
Marketing, IMI, Bhubaneswar
Short Bio-data:
Dr. Manit Mishra is Professor (Marketing) at International Management Institute Bhubaneswar. He is recipient of the prestigious AIMS-ICFAI Best Teacher in India Award for the year 2023. This award is presented to one management faculty in India every year by Association of Indian Management Schools (AIMS). He has obtained his Ph.D. from Utkal University, Bhubaneswar, Odisha, India. His teaching
expertise includes Marketing Analytics, Marketing Research, and Consumer Behavior. His areas of research interest are marketing modelling; and applying statistical as well as machine learning methods to structured and unstructured marketing data. His current research stream focuses on unearthing
consumer insights through topic modelling. Prof. Mishra has EIGHT ABDC “A” category research publications out of which THREE are single authored and two are as first author. Overall, he has more than 30 SCOPUS indexed publications. Prof. Mishra has published research papers in International
Journal of Consumer Studies; Marketing Intelligence and Planning; Psychology & Marketing; Journal of Retailing and Consumer Services; Journal of Purchasing and Supply Management; International Journal of Retail & Distribution Management; International Journal of Market Research; Journal of Personality and Individual Differences; and Journal of Marketing Analytics, besides other publications. Prof. Mishra is Associate Editor of the journal Global Business Review.He conducts training programmes in CRM, persuasion skills, and structural equation modelling. He has received funding for research projects from AICTE, ICSSR, and AIMS. He is also an empanelled examiner for University of Strathclyde, Scotland.
Publication Chair
Dr. Anil Kumar Bandrana,
Guildhall School of Business and Law,
London Metropolitan University (LMU),
London, United Kingdom (UK)
Short Bio-data:
For the last twelve years, Dr. Anil Kumr Bandrana has been associated with teaching and research. Before joining LMU, he was Post-Doctoral Research Fellow in Decision Sciences at the Centre for Supply Chain Improvement, University of Derby, UK. He earned his Ph.D. in Management Science from ABV-Indian Institute of Information Technology and Management, Gwalior, India. He did his graduation in Mathematics (Hons) and M.Sc. (Mathematics) from Kurukshetra University, India. He earned his Master of Business Administration (MBA) and qualified National Eligibility Test (NET), in June 2011. He has contributed over 150+ research papers in internationally referred journals, and conferences at the international level. He has published his research work in A*/A as per ABDC indexed and 4*/3* as per ABS journals like the International Journal of Operations & Production Management (IJOPM), Transportation Research Part E Logistics and Transportation Review (TRE), Journal of Business Research (JBR), International Journal of Production Research (IJPR), Government Information Quarterly (GIQ), Production Planning & Control (PPC), Technological Forecasting and Social Change (TFSC), Business Strategy and the Environment (BSE), Journal of Retailing and Consumer Services (JRCS), Journal of Cleaner Production (JCP etc. Due to his remarkable contributions to the literature, he has been listed in the ‘World Ranking Top 2%’ researchers by Stanford University-Elsevier list in October 2022. He is an Associate Editor of Heliyon-Information Science (Elsevier) (Impact Factor: 3.776, SCIE/SSCI & Scopus Indexed) and the International Journal of Mathematical, Engineering and Management Sciences.
Organising Chair
Prof.(Dr.) Jayadev Kar, Ph.D,
Director, I.I.M.T, Bhubaneswar
Short Bio-data:
Dr. Jayadev Kar is a distinguished academician and administrator with a robust background in human resource development, management, and multidisciplinary education. With an MBA in Personnel and Marketing from Utkal University and a Ph.D. in Human Resource Development with specialization in MIS & HR, Dr. Kar has over three decades of influential experience in academia, leadership, and institutional development. His extensive contributions span across student-centric curriculum design, research, and administrative innovation. Formerly a Professor and Dean at the Regional College of Management, Bhubaneswar, and Technical Head at Pathani Samanta Planetarium, he has guided numerous Ph.D. theses and authored multiple books in vocational education. Currently serving as Director at Interscience Institute of Management & Technology, Bhubaneswar, Dr. Kar continues to drive academic excellence and institutional progress through outreach, scholarship, and strategic academic leadership.
International Advisory Committee Chair
Prof. Dr. Jochen Wirtz,
NUS Business School, National University of Singapore (NUS)
Short Bio-data:
Professor Jochen Wirtz is Vice Dean, MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS). He is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US. Prior to this, Professor Wirtz held the positions of Associate Fellow at the Sad Business School, University of Oxford (2008–2013), Founding Member of the NUS Teaching Academy (2009–2015), and Founding Director of the Dual Degree UCLA–NUS Executive MBA Program (2002 to 2017). Prof. Wirtz did his PhD. From London Business School in the area of Services Marketing. His academic work focuses on service marketing and management, and he has written more than 200 book chapters, industry reports, and scholarly publications (incl. six features in Harvard Business Review). Professor Wirtz has won more than 50 awards for his excellence in research and instruction, including the prestigious Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest honour given by the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest honour given by AMS globally for teaching excellence), and the top university honour.
Technical Chair
Prof.(Dr) Debashish Jena,
IIIT, Bhubaneswar, India.
Short Bio-data:
Prof. Jena has more than 15 years of Industry experience. He was consulting to Health Department, Govt. of Orissa for a period of 2 years. He is the author or co-author of over 50 publications and book chapters. His research interests are Information Security, Mobile Ad-Hoc Networks, and Network Security. He teaches Networking, Network and Information Security. His professional memberships include IEEE, ACM, ISTE, IACSIT, MIE (I), CSI, and OITS.
Finance Chair
Prof. Dhananjaya Sarangi,
IT Expert, World Skill Center, Bhubaneswar, India
Short Bio-data:
Dhananjaya Sarangi is a Professor of Computer Science and Applications of Interscience Institute of Management and Technology (IIMT), Bhubaneswar,Odisha since April 2019. He received his MCA degree from NIT, Rourkela in 1989. He is having 30 years of rich experience as Head of IT in various reputed MNCs both in India & abroad. Professor Sarangi was Head of IT of Hindalco Industries, Aditya Birla Group company located at Hirakud, Odisha for both its Smelter & Power plant and then relocated to Malaysia as Head of IT for its Palm Oil Edible Oil and Oleo Chemical division. Subsequently professor Sarangi moved to Singapore as Head of Business Information System of Palm Oil Business of RGE Pte Ltd Singapore. Professor Sarangi has vast experience mainly focused on IT Strategy, IT Project Management, IT Planning & Governance, IT Infrastructure Management, Business Transformation, Change Management, People Management, IT Policy & Security, Vendor Management, ERP implementation etc.. He has undergone various training& seminars from reputed institute like NTU-Singapore, IIM-Kolkata, NITIE-Mumbai, Human Synergistic International- Bangalore, NityoInfotech-Singapore. Currently Professor Sarangi is continuing his PhD from Birla Global University (BGU), Bhubaneswar, Odisha. Professor Sarangi has travelled various countries like Malaysia, Singapore, Indonesia, Thailand, China, Hong Kong, Vietnam & Australia.
